AIRLINES / PERFORMANCE
Turning search intent into seats.
Travel-specialist media & performance company
Where travel
meets performance.
We help travel brands turn discovery into demand, and demand into bookings through
media, data, creative and performance.
Airlines / Hotels / Destinations / OTAs / Travel
brandsScroll to explore ↓
INSPIRE · DISCOVER · BOOK · RETURNINSPIRE · DISCOVER · BOOK ·
RETURNINSPIRE · DISCOVER · BOOK · RETURN
Travel is different
Travel isn't a transaction. It's a decision made in moments.
Campaign opportunities
Made to move.
HOTELS / MEDIA
Filling rooms with the right guests.
DESTINATIONS / BRAND
Making a destination the next decision.
OTA / GROWTH
More searches. More bookings. Less waste.
Travel expertise
We understand the journey before we plan the media.
Travel marketing has a different rhythm: dream, research, compare, save, search, book and sometimes cancel, rebook or return. Our strategy follows that journey from first inspiration to repeat travel.
AirlinesHotelsOTAsDMCsTourism boardsCruises
Capabilities
Connected channels.
One travel growth engine.
Travel media strategy
Audience, market, route, destination and channel planning built around bookings, occupancy, passenger growth and revenue.
Performance marketing
Paid search, paid social, programmatic, metasearch and commerce media optimized for efficient travel demand.
Destination marketing
Make places discoverable, desirable and bookable with full-funnel campaigns across priority source markets.
Hotel & hospitality
Drive direct bookings, qualified occupancy and higher-value guests with audience and media intelligence.
Creative for conversion
Travel-first creative systems built for destinations, routes, rooms, experiences and the platforms where people dream.
Data & measurement
Connect media signals to searches, enquiries, bookings and revenue so teams know what actually moved the business.
DiscoverBuild destination interest
ConsiderAnswer the traveler's questions
BookConnect intent to availability
ReturnNurture the next journey
The MAVIQ approach
Don't just inspire travel. Make it happen.
We bring travel strategy, media, creative and measurement together. Every campaign starts with the traveler and ends with a business outcome: bookings, revenue, occupancy, passengers or destination demand.
DreamPlanBookMeasureScale
How we work
A clear route to launch.
A travel brief needs more than a destination and a budget. Our planning connects the commercial objective to the audience, the offer and the booking experience.
Start with the business.
Define the routes, properties or experiences that need demand. Map priority source markets, travel dates, booking lead times and the inventory available to sell.
- Commercial objectives and audience brief
- Seasonality and booking journey review
- Channel and tracking audit
Make the journey connect.
Match each audience with a relevant message and a useful next step. Align campaign creative, landing pages and booking links so the offer stays consistent from first impression to checkout.
- Media plan and creative test matrix
- Landing page recommendations
- Launch checklist and measurement plan
Learn from booking quality.
Review performance against the agreed objective. Use creative tests, search behavior and booking data to decide what to adjust, where to invest and which assumptions need another test.
- Channel and audience performance review
- Budget and creative recommendations
- Next-stage experiment roadmap
Measurement that matters
Define success.
Before spending.
Choose reporting around your business model. Agree on conversion definitions, attribution windows and data availability before launch so every review uses the same frame of reference.
From search to passenger.
Track booking completion, acquisition cost and revenue by route or market where data is available. Separate branded demand from discovery activity and account for cancellations when evaluating returns.
Look beyond room nights.
Review direct booking revenue, acquisition cost, average daily rate and length of stay together. Compare media results with availability and need periods to understand which guests and dates the campaign supports.
Make intent visible.
Define useful actions such as itinerary views, partner referrals and qualified enquiries. Treat these as demand signals; claim booking or visitation outcomes only when the supporting data is available.
Travel intelligence
Signals worth following.
AIRLINES
The booking window is a media signal.
Build reporting around both booking date and departure date. Compare lead times by route and source market, then align messages with the traveler's stage: destination discovery early on, practical flight details closer to a decision. Review remaining inventory before shifting spend.
HOTELS
Occupancy is not the only KPI.
A full property does not tell the whole commercial story. Review room revenue alongside channel costs, cancellation rates and length of stay. Use campaigns to support the dates and room types that need demand, with landing pages that clearly explain the direct booking offer.
DESTINATIONS
From inspiration to intent.
Give an inspired traveler a practical next step. Pair destination stories with sample itineraries, transport information and links to relevant experiences. Measure itinerary engagement and partner referrals separately from reach so interest and action remain distinct in reporting.
Before we begin
Good questions.
Clear answers.
What should we include in a travel marketing brief?
Share your business objective, priority markets, product or destination, travel dates, budget range and desired launch timing. Include the booking journey and any historical performance data you can share. These inputs help define a realistic scope and measurement plan.
Can a campaign focus on a single route or property?
Yes. A focused brief can center on a route launch, a hotel's need period or a specific experience. The media plan should reflect the available inventory, relevant audience and time remaining before travel.
How do we choose the right channels?
Start with the objective and existing demand. Search can capture people actively researching an offer; social and video can introduce it to new audiences. The proposed mix should also reflect market coverage, creative resources, budget and tracking readiness.
What if our booking data is incomplete?
Begin with a tracking review and document the gaps. Agree on the events that can be measured reliably, such as qualified enquiries or booking-engine referrals. Keep these separate from confirmed bookings and improve the data connection as part of the plan.
How are budgets and timelines agreed?
Scope depends on the number of markets, channels, creative assets and booking integrations involved. Share a budget range and target launch date with your brief so the proposal can identify deliverables, dependencies and an appropriate testing period.
Let's grow travel
Where are you
taking people next?
Tell us what you are promoting, who you want to reach and when you need to launch. Include your priority markets and budget range so we can shape a useful first conversation.
Airlines / Hotels / Destinations / OTAs / Travel brands
Start your enquiry ↗